Streaming viewership surpasses cable TV for the first time in the US

Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.

NBA Finals TV Viewership Decline: Why the League is Still Positioned to Excel

Cable vs. streaming? TV viewers weighing options after Netflix, other streaming platforms, raise prices

Streaming viewership surpasses cable TV for the first time in the US

In a first, OTT streaming surpasses cable TV, captures largest share of TV viewing: Nielsen

Streaming overtakes cable and broadcast in TV viewership for first time : NPR

FS1 cable carriage estimates surpass ESPN for the first time

Streaming Video Viewing Will Surpass Cable TV Before The End Of This Year

Internet advertising revenue surpasses broadcasting TV for the first time

Streaming is re-creating TV, rather than replacing it

Video Streaming Services Stats (2024)